With I heart eco, you can tackle your scholarly agenda while being mindful of your environmental responsibility. A “natural” extension of our Paper and Gift collection, we’re introducing six new styles of stationery crafted from renewable resources like 70% bamboo paper, 30%-60% recycled paper and soy-based inks. We even included recycled paper pencils! Choose from adorable color schemes themed after Safari Sunset, Happy Snails and Plum Petals details.
Do you heart eco? Comment below and we will select one lucky winner to receive items from the new collection, officially arriving online and in stores Thursday, July 7!
See all of our Paper and Gift items
*This giveaway is now closed. Thank you for commenting and congratulations to our winner, Ashley, who was randomly selected to receive items from I heart eco! (This winner has already been contacted.)
I big heart eco. The large purple flowers (violets?) are my favorite. I would like that design on my bags and all accessories! Whoever designed this needs a paid day of vacation.
I Love the all new fall patterns and colors!
Penny
Beautiful! Loving the new patterns.
I love this collection. I’ll be at my favorite Vera shop to get mine after the holiday.
Fran
I love the new patterns and to be Eco too is awesome!!!
Vera is a great addition to any teacher’s desk.
Beautiful collection !
Environmently friendly and beautiful too…can’t beat that! Love this new collection and the fall colors.
Yet another wonderful product from Vera!
The violets are so pretty!
This is a great new line!!! Gorgeous!!!
this is so cute and beautiful! i absolutley LOVE it!. LOVELOVELOVE<3
I love these new fall colors! Plum petals is my favorite so far! I love Vera Bradley products and how you are always coming with new colors and products for your customers. Thank you so much!
Love the new colors!
Gorgeous!
Wow these new colors are great! All of them say fall in different ways. It takes Paper and Gift to a whole new level!
I love that vb is making Eco friendly paper products! I need all I can get if I don jot it down I am lost!
I love the calendars! I need one for work and one for home. I am thinking about Safari Sunset for work since I work for the MS Society and our color is orange. It would look so cute hanging in my cubicle!
Absolutely adorable!! Is it July 7th yet?
Safari Sunset is beautiful!! I love the colors!
What great products! I can’t wait to get the calendar!!
I HEART Eco! I try to be as eco friendly as I can and being a college student, I could definitely use all of these great new stationaries! The calendars are really great and the new patterns are so pretty!!
These look lovely! I especially like the calendars.
I love this new collection! Thanks for going “green” Vera Bradley!
Love the Safari Sunset elephant!
What a beautiful collection. I love all the writing style options and colors that you are offering!
These are really cute! I love how you guys incorporated animals into the pattern.
I DO HEART ECO!! LOVE that Vera is using renewable resources and recycled products for the new stationery items! Recycled paper PENCILS, How COOL is that! BRILLIANT, VERY IMPRESSED VERA!!! I am now even more PROUD to use Vera items! All the patterns are Beautiful of course!, But I can’t wait to pick up some items in Plum Petals! Actually the Happy Snails are pretty darn cute!
Yes, I heart eco! These items are so cute. Way to Go Vera Bradley!
Loving this collection….Its always fun to bring a pop of color to otherwise tedious tasks.
The new colors are beautiful! I can’t wait!
I love the new colors and collection!! Very cute.
Wow! I love these wonderful new products!
How do you do it? Another set of beautiful colors has been produced!!
These would be fun to have!
I love, love all the new stationery styles! The details like the scalloping around the edges of the calendar and the perfect size of the note books make the new eco products even more fun!!
Loving the new products…once again, great job VB!!!
I heart eco! Love the new items!
So cute – I love the Plum Petals. It looks like some of the vintage fabric that my grandmother made dresses with
Another reason to love Vera!
I love the new pencils! They are so adorable, and great to see that Vera is making the move to more ecofriendlty lines. Cant wait to go get mine
I love all of them!
I heart eco! Especially love the plum petals.
Beautiful! I love this idea the happy snails is adorable
Beautiful! I love the snail detail on the happy snails stationary items! I am so proud that I support a company that sells Eco friendly products!
beautiful and fun…all in one..
wonderful for women and young ladies ….
I always love Vera paper products. And these are just too cute!
The new colors are very vibrant and eco friendly is a major plus!
Loving the new stationery!!
These are gorgeous! Especially the pretty eyes on the calendar!
Oops!!! I mean pretty edges! Silly autocorrect!
Great new patterns!
I’m such a Vera Bradley fan and I love all of the new eco collection. They are functional and fancy! Everyone uses stationary, pencils, and calendars during the fall!
Love it all!
These all look so gorgeous and “earth-friendly”
Cute…love Vera Bradley stationery! Happy Fourth of July! ^_^
So fun! Would love to win…
Super cute!
Trying to win for my daughter!
My sister would love this!
I would love to win this- very nice!!
Love love love!!! Adorable!
Not sure which I like better. They are all great. That snail is awesome — as are elephant and giraffe — tho, the plumb just rocks. Gifts to inspire. Thx for the product line!
I love it! Vera and environmentally friendly! What could be better? : )
I am incredibly torn on what pattern I love best this time:) And…I love all this stationery and will definitely try to get some for my desk at my new job! Great Job VB!
I love this new paper collection! What a beautiful way to go green. I’ll be adding these lovely pieces to my desk accessories. Thanks so much for keeping VB up to date and in the green.
I love the eco-friendly direction Vera Bradley is taking. I always look for recycled notebooks and paper products and these will be perfect for my to-do list.
These are great designs and helping the world at the same time! Love them!
Oh, by the way, I’d say my fab pattern is Plum petals! In this stationary anyway! : )
I wish that more people would realize how important recycling really is. I love the patterns, love how many options there are of what to get, and I LOVE that finally people are recycling and still being stylish! <3
I love the the new patterns. They are so cute.
These are adorable!
Love them all; will be so hard to choose!
So cute – would love to add some to my desk at work!
Thanks for mentioning that these use soy-based inks. My dd has a soy allergy and I would have been looking at these for presents. Letting us know that the ink is soy-based will save us a reaction and I can look at a bag or something for her instead. We love our Vera!!
I really like these new products.
I love all the new patterns, especially the safari one
I think it is so cool that you guys are coming up with all these new ways to use them and help the environment at the same time!!!
Love these!! So cute!! I love having a stylish desk with VB!
Love that it’s Eco friendly and the patterns too!
Smart looking and good for the planet resources.
Love the new stationery items! I work out of my home and like to have things in my office that give it a warm homey feel. Can’t wait to see the new eco line and fall colors!
I am so excited that Vera Bradley is coming out with something more eco-friendly. I also have a Wristlet in Happy Snails already, since I bought it a Vera Bradley store by my house. I can’t wait for Thursday, when the Fall collection comes out!!
I am so excited for the new fall colors!!! Can’t wait for July 7!!!
These are so cute!
These are all so cute! Love them!
Loving the new plum petals! I can’t wait until Thursday!!!!!
Fun collection! Would love to give these as a gift.
I need to do some more research on I heart eco. This stuff is adorable. Would love to win!
I like! I want I want! I want to win! I want to win!
Looks like I have some new things to get for my classroom. I love that they are Eco friendly.
I really like all of the stationery items. I just bought some sets for gifts. A friend of mine who also loves Vera Bradley said that she always gets stationery because she loves seeing different versions of the patterns, like the colorful snail and beautiful elephant above. I heart eco!
Forgot to add, Happy Fourth of July, everyone!
I heart Eco! I would love to win anything please.
Love the new VB eco friendly paper products. They are all so cute, oh my which one shall I purchase. I want it all! I am waiting patiently for the new VB, but it is getting very hard. I already have some favs picked out to purchase..
I am so excited for this collection.
I heart eco! Love the calendars, and my daughter would love the rest! Thanks!
I love the snails!! Too cute. Can’t wait for the arrival in stores!
Loving the new patterns!!!
Love the new designs! Thank you!
Love these – especially the Plum Petals notebook!
I’m glad that Vera stationary has gone ‘eco’. It starts with simple things, like using recyclable paper products that will make a big difference in the health and well-being of our planet. I can’t wait to put these products on my VB wishlist to share with others (I’m sure my friends will follow suit). I love the colors in both the safari sunset and happy snails! Thanks for not disappointing (in terms of fall 2011 prints) and for going more green with you paper and stationary products!
LOVE these new products! Vera really knows how to take it to the next level! Also a big THANK YOU for making them environmentally friendly. Sure hope I win!
i heart eco! I think it is great that Vera Bradley is moving towards a green world!
I love the new fall colors and that Vera is going eco! Cant wait to get some of these fun new items!
SO CUTE!!! Can’t wait to see it in person!
Oh my goodness, could those be any cuter? I think not!
Your best stationary yet!
Can’t wait for July 7! Love the new patterns
Love it and thanks for being green!
I love the new Eco stationary. Patterns are beautiful and live the bamboo and recycled paper.
This stuff is cute, love it!!
What fantastic stuff! I can’t wait to see it in person. Props to you, VB, for going green!
so happy to see vera being earth friendly! just another great reason to love vera!
It’s hard to say what I have to have! Definately the notepads, calendar, and pencils, maybe everything!
I heart eco! As a teacher and a new mom, I use a lot of paper and would love to use such pretty, eco-friendly products. My school recycles all our used paper but we never buy recycled stuff in return.
We love eco! My teen is going to want these for school supplies.
Loving Happy Snails. It wiuld look amazing in my blue room. And i just might need to get my sister some Safari Sunset for her purple one!
Good for you with the Eco papers! Plus they are cute (of course!) Cant wait!
I <3 Eco! I cloth diaper my son, among other things. Love all the new patterns too
I love the products, and the Happy Snails pattern is adorable. It would make a great present for my daughter’s birthday……
These are adorable! I love that Vera is not only gorgeous and affordable, but Eco friendly as well:)
I cannot wait to start getting my collection of Plum Petals together! First on the list – the 2012 Agenda!
I love the new collection!! The fall colors are so beautiful. I am so excited to shop for them. The 2012 Agenda will certaintly be a purchase I make also!!
I heart eco is a really great idea from Vera Bradley. Not only do I love the new fall patterns, but it’s awesome that these products are made from recyclable materials. Using cute products for college and saving the world one step at a time. Sounds wonderful to me!
So so cute!!
I could definitely use that calendar to keep my schedule straight as I start college 
I love all the colors and the fact that it’s so friendly to the environment!!
I’ve been loving just about everything for Fall 2011, including the hanging calendar which has been on my wish list since I first saw it! I can’t wait until I get a chance to see everything in person!
Very cute. I like the calendars.
Heart eco=cute!
I love the new Eco products! Especially the calendars and notepads! Such a sucker for office supplies =)
I HEART Eco!!!!!! Can’t wait to get me some Happy Snails!! Best pattern EVER!!!
Love the new stationery designs!
Beautiful for the eyes and mother nature too! Love it!
I love these Eco stationary sets! I use Vera Bradley stationary items all the time and I love them!
Vera Bradley is awesome!! I am so happy that the Fall collection is coming out soon!!
Love these! I think it’s a great idea and so very cute!
All of these new paper products are so cute! The plum petals would look great on my college dorm room desk! My room is purple and green!http://insidestitch.com/2011/07/04/natural-beauty/#comment-form-guest
Too cute! My favorite is the Plum Petals with the little children on it.
I LOVE the Vera Bradley paper products! It’s so fun to send a thank you card or note in your favorite pattern.
Another great way to “go green”!
this is allll so cute, I’m madly unloved with the prints. it’s fueling my Vera addiction more!
I love all of it!
All the new patterns are so cute! And even cuter since they’re eco-friendly!
I am absolutely in love with this! I definitely need some for school this year… Just to stay organized, of course.
Great new products! Can’t wait to see them in store.
I think these stationery items are very cute and would make great gifts!
Does anyone know if there are plans for accessories in any of these patterns like the bracelets that came out for Mother’s Day?
These are so cute for college.. or otherwise
Love it!
These products help the enviroment while still being cute.
I love eco <3 they're perfect for senior year. the safari sunset is my favorite pattern (:
I already LOVE eco products, but pairing eco with Vera is a great move! I look forward to seeing more products in this line in the future!!
Loooooove the new prints. I am super excited to be going back to school!
I heart eco, too!
Pick me pleez!!!
Yey, u go green @ VB – and with such cute new patterns, too!
My daughter could really use the plum petals pattern in her dorm room (while happy snails would work for me) – would love to win and surprise her as she goes back to school in August
Love Plum Petals!!!!!
So adorable! I can’t wait to get my hands on an agenda and desk calendar. I’ve been counting down the days since early June!
I must say…that a plum petals paper stack would look so wonderful on my desk!!
safari sunset and happy snails are my favorites. i love the new eco friendly line!
it makes vera bradley even better! (it was absolutly amazing before)
I love that Vera Bradley is using eco- friendly gifts! You can help the enviroment and still have cute Vera Bradley prints! I love the white with bright flowers print! Too cute!:)
Adorable! I love the colors.
Love the elephants and the purple patterns!
I LOVE the bold colors of the Safari Sunset!
Good job VB! Way to be environmentally friendly AND cute! I need this stuff to be organized, I LOVE calendars and notebooks, I constantly carry them with me–never ones this cute!!!! xoxo
wow! can’t wait to visit my VB store to see them in person
Can’t wait until the Fall 2011 patterns go on sale! My favorite is Safari Sunset
I love how the small designs on the pattern are the main focuses in this new collection! Plus, it’s eco friendly, so it’s easy to save the earth in style!
i LOVE all my vera bradley things! i get soo excited every time new stuff comes out, i must go to my nearest store. im SO excited for these cute eco things too! i love the new fall colors
I so excited about these new Vera Bradley designs!! I am a big fan of VB, and the fact that there’s eco-friendly items makes it even better. I love the new Fall patterns too. The colors in Safari Sunset are amazing, and Happy Snails is so cute! Can’t wait to get these in stores (:
These are INCREDIBLE! Love the Plum Petal!
So cute and eco-friendly too! A double winner!!
these are so cute, and I am loving the eco-friendly designs!
Love the new patterns. Can’t wait for the 7th!
Ive been needing some Vera Bradley stationary!
I love the new patterns! Safari Sunset’s color palate is simply yummy! I love the ‘eco-friendly’… how awesome for the environment and how stylish I’ll look using it!
So lovely!!
So adorable!!! I would love to win anything Vera!!
Love all the new patterns !!
I LOVE pretty stationery! Can’t wait to get some of the new items for my classroom this fall!
It’s great that the new Fall colors are arriving in stores on my birthday. Happy Birthday to me!!!
I love all of the new patterns because they are so original and adorable. Safari Sunset is my favorite simply because I love the elephant on the notepad. SO cute!
Vera Bradley never disappoints with new collections.
Love the vibrant colors in the Fall 2011 collection including: Happy Snails, Safari Sunset, and Plum Petals! They are fresh, fun, and make you feel happy!
Love them all!
Love all these new eco paper products! All of it will be great for my sophomore year in college!
I am so glad you are including new paper goods. The calendars look really nice!
Love, love, love itM
You gals are getting more and more creative and I love it! I definitely heart Eco!
LOVE it all…bright and colorful just like Vera Bradley should be! I’d love to win.
My Favorite color is Plum Petals but I like how they have this cultural theme of fall going on. Vera Bradley is genious. This collection should spark people’s interest internationally!
Awesome new paper options with the pretty fall prints!
the happy snails print is so very pretty! cannot wait to buy a new tote tomorrow =]
carrie
The patterns look great. And the creativity is awesome!!
Beautiful! Love the purple!
Can’t wait for tomorrow! I appreciate the attention to recycled materials. Thanks VB!
Beautiful Collection! I want the whole Safari Sunset collection for my desk at work! I love the giraffes and elephants, this is a theme that is much in style this season! Love the gorgeous gold and purple colors and I look forward to purchasing a purse in this color also!
I love Vera Bradley!!!! I love all of the new Fall 2011 colors!!! They are soooo amazing, colorful, and wonderfully bright!!! But i especially love Happy Snails and I would love to buy the collection as well as the large duffel in this color as well!!
Love the snails! And eco friendly, to boot!
I love the calendars!!!
I love all of these!
**********************I love the plum petals!! I Hope i’m picked. I want everything Vera!!! *****************************